Most people think I’m crazy when I tell them I spend an upwards of $3,000 on a gym membership each year.
And I get it. It is a lot of money.
But that’s exactly the kind of mindset that inhibits growth. When you start complaining that your gym membership costs $3,000 a year, you’re looking at it from a standpoint that you’re losing $3,000 with nothing to gain even though that’s not true.
Your mind, at that moment is already biased. You’re subconsciously already thinking that it’s not worth it simply based on the price alone. What you’re really focusing on at that point is how much you’re paying and not actually what you’re getting out of it.
I pay $3,000 a year to go to my gym because it’s worth it to me. The knowledgable trainers, well-maintained equipment, attentive staff, upbeat ambience — these are all a part of what makes the experience truly wholesome for me.
The way I see it, I’m not really paying $3,000 a year. What I pay for is equivalent to $8 a day, and what I’m investing in is a healthier lifestyle and the tools (the trainers, the staff, equipment, etc.) to maintain it.
To me, the price I pay for the gym isn’t all that different than paying for a cup of coffee every day.
A lot of founders I know also have the same destructive thinking pattern.
Each time they ask me, “Should I pay for X product or Y service?”, my reply is always the same: “How much time can X or Y save you?”
It’s not about how much money you’re spending. It’s about what value you’re going to get in return for it.
It’ll always be important to worry about month-to-month expenses, especially for those of you that are bootstrapped, but don’t decide so quickly not to pay for a service simply based on price alone.
It’s really all about cost to value proposition and whether or not it makes sense in the long run. If it’s something you can afford and can save you hours of your time, I say do it.
Time is more valuable than money. You can get more money, but you cannot get more time. — Jim Rohn